Idlewild Photography: NC Corporate Photography

Tuesday, January 24, 2012

NC Corporate Photography - Lowes Home Improvement

This photo for Lowes will be used as an end cap for it's allen + roth brand. The photo is 5 feet tall and will be used in a select number of their stores. The challenge here was taking a normal sized photo and creating a 5 foot version with a high enough resolution to work in the situation it was intended. Enjoy!

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Welcome to our Blog.

2014 was our Seventh and best year to date! Over the past 7 years we have evolved into more of a corporate studio than anything else with approximately 90% of our business being commercial and the other 10% being a mix of portraits, families etc. Commercial work can be both challenging and rewarding. Challenging, because you have to have a very good understanding of manipulating light. After all, the word photography literally means “light writing”. This is a skill that must be practiced and improved upon constantly. I often read profiles of photographers who call themselves “natural light photographers”. That is all well and good but they are only dealing with half of the equation. We are all “natural light photographers” but one must also have an understanding of how to introduce “artificial” light into the equation and make it appear to be natural….. or NOT. The work is rewarding because of this unrelenting pursuit of lighting “perfection”. I put that in quotes because like in the case of music, photographic perfection can never be achieved, it is merely something for which we strive. (I’ll stop myself now before getting too philosophical for a photography blog.) At any rate, we look forward to 2015 and the new clients the new year will bring as well as continuing to serve our current clients.  Whether you have corporate or consumer needs for photography or video, give us a call to discuss your thoughts and ideas. Be sure to enter your email address above to sign up for notification of future blog postings. Enjoy!